Presently the jD content plugin show the Download title as the link.
Many people like to have theier own text such as 'click here' or similar. Users also recognise such a phase.
It would be an enhancement to extend the plugin to support say {jd_file file==31 text=='click here'} or similar.If the text== was absent or was written text=='' then the Download Title would be used.
ColinPS http://www.jdownloads.com/forum/index.php?topic=11460 refers